Matik for Digital Customer Success

Make every account part of the conversation.

Matik helps digital and scaled customer success teams generate account-specific value updates, reviews and reports from connected data and approved templates, then deliver them by email with Matik Mail. Customers can understand their own results without a CSM presenting each update.

Coverage
Reach the whole segment
Relevance
Each account gets its own story
Consistency
A program you can repeat
Why Matik for Digital Customer Success

One-to-many reach. One-to-one relevance.

Give every account relevant communication, even when there is no CSM in the meeting.

Reach the whole segment.

Create a separate value update for every account in your selected audience. Make regular communication practical beyond the customers who get a meeting.

Make each update about that customer.

Use the account’s own metrics, relevant content and AI-assisted takeaways. Give customers a value story they can understand on their own.

Keep the program on a cadence.

Run approved content on a schedule or when configured account conditions match. Repeat the program without rebuilding each update by hand.

See how the message lands.

Review email opens, clicks and bounces in Matik Mail. Use recipient-level engagement to assess delivery and plan your next communication.

How do we build a digital customer success program?

Audience. Content. Delivery.

Start with one segment and one recurring value update. Configure the program once, then generate account-specific communication each time it runs.

Choose the audience.

Define the customer segment and the inputs the program needs. Use a connected list so the selected audience can refresh at each scheduled run.

Build the content.

Approve the template, connected metrics and guidance for the narrative. Each customer gets content generated from their own account data.

Set the delivery.

Choose the cadence or account condition and configure Matik Mail. Decide whether your program needs outbox review, then monitor the run and engagement.

How do digital CS teams personalize content at scale?

One approved template. Every account’s own value story.

Matik generates an individual update for each account using your team’s connected data and approved template. Configured rules select the content that applies, while AI-assisted takeaways help explain what those results mean for the customer.

  • Account-specific numbers, charts and tables from connected sources.

  • Conditions adapt the content to the account’s products and situation.

  • For generated decks, Narrative Agent shapes the story using account data and your program’s guidance.

  • Identical source values and query inputs produce identical configured metrics.

Can Matik run updates for a whole customer segment?

Make the next run part of the program.

Generate for your selected audience in bulk, repeat the workflow on a schedule, or check account data for a configured milestone. Matik creates the matching outputs and reports what happened for each account.

  • Select accounts from a data-driven list or provide your own bulk selection.

  • Run daily, weekly or monthly; data triggers check conditions on a configured cadence.

  • Review generated, skipped, warning and error statuses for the run.

How does personalized content reach each customer?

Put each customer’s results in their inbox.

Matik Mail pairs a personalized message with that account’s generated content. Send from your verified company domain, include a file or link, and track recipient engagement. Add an outbox review when your program needs approval before sending.

  • Personalized email text and account-specific attachments or links.

  • Optional outbox review before the send, with warnings visible to the reviewer.

  • Opens, clicks and bounces reported for each recipient.

Connected to your stack

Fits the way your team already works.

Connect your CRM, warehouses, BI tools, spreadsheets and APIs. Generate decks, documents, spreadsheets, PDFs and personalized emails. Use Matik from your AI assistant, bring in context through MCP, and deliver content through the tools your team already uses.

  • Salesforce · CRM data source and in-app generation
  • Snowflake · Data source
  • HubSpot · Data source
  • Looker · Data source
  • Google Sheets · Spreadsheet data source and output
  • Google Slides · Output format
  • Microsoft PowerPoint · Output format
  • Claude · AI workspace via MCP
  • ChatGPT · AI workspace via MCP
  • Gemini · AI workspace via MCP
  • Perplexity · AI workspace via MCP
  • Google Drive · Generated-content destination
  • Gainsight · Data source
  • Tableau · Data source
  • Power BI · Data source
  • Amazon Redshift · Data source
  • BigQuery · Data source
  • Databricks · Data source
  • Presto · Data source
  • Amazon Athena · Data source
  • PostgreSQL · Data source
  • MySQL · Data source
  • Microsoft SQL Server · Data source
  • Microsoft Azure · Data source
  • Microsoft Excel · Spreadsheet data source and output
  • Productboard · Data source
  • Google Docs · Output format
  • Microsoft Word · Output format
  • Email · Personalized email body and attachments
  • Highspot · Workflow / delivery connection
  • Salesloft · Cadence-triggered generation and content links
  • Microsoft OneDrive · Generated-content destination
  • Microsoft SharePoint · Generated-content destination
  • Slack · Context via MCP; generation through a connected AI assistant
  • Gong · Call context via MCP
  • Atlassian · Jira and Confluence context via MCP
  • Jira · Issue context via MCP
  • Confluence · Knowledge context via MCP
  • Staircase · Customer context via MCP
  • MCP · AI assistant and context protocol
  • Matik Pages · Account-specific pages (beta)
Okta
Digital success became a strategy across the customer base.
~50%
of Okta customers sent monthly Value Snapshots

Okta described turning the value conversation into a snapshot customers could consume on their own. Its digital success team reported sending these account-specific Value Snapshots monthly to a substantial share of its customers.

Read the Okta story
Illustrative meeting room, reused from the existing Matik Customer Stories module
Trust built in

Customer data deserves a considered approach.

Matik combines governed content with published security practices. Explore the details with your security team.

Explore Matik security
SOC 2 Type II
Published security assurance
Encryption at rest
Protection for stored data
Defined access controls
Controls around sensitive systems
FAQ

Questions before you launch your digital program?

What is digital customer success automation?

Digital customer success automation delivers relevant communication to customers without requiring a CSM to present every update. Matik helps digital and scaled CS teams generate account-specific value updates, reviews and reports from connected data and approved templates, then deliver them through Matik Mail. Program owners configure the audience, content and delivery workflow.

Do we need a different template for every account?

No. A Matik template can generate a separate output for each account. Configured queries populate the account’s metrics, and conditions select the content that applies. Teams may still use different templates for different audiences or programs; they do not need to create a copy of the template for every customer.

See how Matik personalizes content

Can Matik generate content for a whole customer segment?

Yes. Matik can generate one output per account in a bulk selection. You can use a query-driven account list, paste a list or upload a CSV. Scheduled workflows can refresh a Select All audience at each run. Data-triggered workflows check configured conditions on a cadence and generate for matching accounts.

Explore scaled generation

Can Matik email each account its own content?

Yes. Matik Mail generates a personalized email for each recipient with that account’s content attached or linked. It sends from your verified company domain and can be part of a scheduled or triggered workflow. You can configure an outbox review so a program owner checks the messages and confirms the send.

Explore Matik Mail

How do we track customer engagement?

Matik Mail reports email opens, clicks, bounces and other delivery events for each recipient, with a CSV export available. Digital CS teams can use these signals to assess delivery and engagement, compare customer segments and plan the next communication.

Explore Matik Mail reporting

Does Matik replace our customer success platform?

Matik creates and distributes customer-facing content using connected account data. Your CRM and customer success tools continue to support the workflows they manage. Matik adds approved templates, account-specific generation and delivery; which connections your program uses depends on the sources configured by your team.

See supported data connections

Does AI generate the numbers in customer updates?

In Matik’s data-driven templates, configured source queries and calculation logic supply the metrics. With the same source values and query inputs, those configured metrics remain the same. AI can help build content and draft or adapt takeaways around the account data. AI-written explanations can vary and should be reviewed as part of your program’s setup and approval process.

See how data and templates are configured

Request a demo

Bring a segment you want to reach.

We’ll show you how its account data can become a repeatable program of personalized value updates.

Request a demo