QBR & business review automation

Your next business review starts with the customer, not a blank deck.

Bring the account and reporting period. Matik brings the approved review, the configured metrics and an editable story for the conversation.

Illustrative account inputsIllustrative configured account metricIllustrative AI-assisted account narrative
What changes when QBR preparation is automated?

Less assembly. More customer conversation.

Matik automates quarterly business review (QBR) and business review presentations from connected customer data and approved templates. It fills account-specific metrics, charts and relevant slides; your customer goals and notes guide the narrative.

Skip the recurring rebuild.

Generate the account’s review from a published template instead of collecting charts and copying slides for each meeting.

Keep the reporting period clear.

Use the selected account and date inputs across the configured metrics, so the review tells one coherent period story.

Connect results to customer goals.

Add the goals and meeting context that make the customer’s numbers meaningful, then refine the explanation.

Make reviews practical beyond top accounts.

Reuse the same approved foundation across your book while keeping every generated review account-specific.

How does Matik populate a QBR deck?

Start with one account and one reporting period.

Select the published review template and required inputs. Matik uses configured queries and calculation logic to populate the customer’s numbers, charts and relevant slides.

  • Connect the CRM, usage, warehouse or BI inputs your review actually needs.

  • Use shared metric definitions and configured slide-selection rules.

  • The same source values and query inputs produce the same configured metrics.

How do you make an automated QBR relevant to the customer?

Explain progress against the goals you agreed on.

Bring customer objectives, meeting notes and your perspective. Narrative Agent helps turn the account’s evidence into takeaways you can review and edit before the meeting.

  • Tie performance to the customer’s agreed priorities.

  • Include context the source systems do not capture on their own.

  • Review AI-assisted explanations and recommendations before sharing.

What happens after Matik generates the business review?

Take an editable review into the conversation.

Generate from Matik, Salesforce or a compatible connected AI assistant. Review the output in Google Slides or PowerPoint, refine the story and prepare the next steps you want to discuss.

  • Generate with the template inputs your team has configured.

  • Make meeting-specific edits in the native presentation format.

  • Keep final review with the account owner; a generated file is a snapshot.

What should a business review leave behind?

A review for the meeting. A recap for the decision-makers.

Use approved templates for both deliverables, with account-specific data and shared metric logic.

The meeting deck

Account performance, progress against goals and discussion points in editable Google Slides or PowerPoint.

  • Reporting period and objectives
  • Usage and outcome evidence
  • Recommendations and agreed next steps

The executive recap

A separately configured one-page review for stakeholders who need the essentials without every supporting slide.

  • The results that matter
  • Customer-specific context
  • The next decision or action
Connected to your stack

Your review inputs and outputs, connected.

Connect the systems that supply your customer evidence and generate in the formats your team uses. Explore the source and integration pages for each connection’s role and availability.

  • Salesforce · CRM data source and in-app generation
  • Snowflake · Data source
  • HubSpot · Data source
  • Looker · Data source
  • Google Sheets · Spreadsheet data source and output
  • Google Slides · Output format
  • Microsoft PowerPoint · Output format
  • Claude · AI workspace via MCP
  • ChatGPT · AI workspace via MCP
  • Gemini · AI workspace via MCP
  • Perplexity · AI workspace via MCP
  • Google Drive · Generated-content destination
  • Gainsight · Data source
  • Tableau · Data source
  • Power BI · Data source
  • Amazon Redshift · Data source
  • BigQuery · Data source
  • Databricks · Data source
  • Presto · Data source
  • Amazon Athena · Data source
  • PostgreSQL · Data source
  • MySQL · Data source
  • Microsoft SQL Server · Data source
  • Microsoft Azure · Data source
  • Microsoft Excel · Spreadsheet data source and output
  • Productboard · Data source
  • Google Docs · Output format
  • Microsoft Word · Output format
  • Email · Personalized email body and attachments
  • Highspot · Workflow / delivery connection
  • Salesloft · Cadence-triggered generation and content links
  • Microsoft OneDrive · Generated-content destination
  • Microsoft SharePoint · Generated-content destination
  • Slack · Context via MCP; generation through a connected AI assistant
  • Gong · Call context via MCP
  • Atlassian · Jira and Confluence context via MCP
  • Jira · Issue context via MCP
  • Confluence · Knowledge context via MCP
  • Staircase · Customer context via MCP
  • MCP · AI assistant and context protocol
  • Matik Pages · Account-specific pages (beta)
Asana
More reviews created. Less preparation per review.
8×
business reviews created per month
2 hours
saved per business review

Asana reported creating eight times as many business reviews per month and saving around two hours of preparation per business review with Matik.

Illustrative meeting environment
Trust built in

Customer data deserves a considered approach.

Matik combines governed content with published security practices. Explore the details with your security team.

SOC 2 Type II
Published security assurance
Encryption at rest
Protection for stored data
Defined access controls
Controls around sensitive systems
FAQ

Questions before automating your next business review?

What is QBR automation?

QBR automation creates a quarterly business review from configured customer data and a reusable template. With Matik, the user chooses the account, reporting period and other required inputs; source queries populate metrics and charts, while customer context guides the editable narrative.

What data can Matik use in a business review?

A Matik business review can use connected CRM, warehouse, BI and spreadsheet data, such as account details, product usage and agreed outcome measures. An admin configures the sources and queries for the template. The generated review includes the metrics that setup supplies; it does not discover every customer outcome automatically.

Does AI calculate or invent the QBR metrics?

Configured source queries and calculation logic supply the metrics in Matik’s data-driven templates. The same source values and query inputs produce the same configured metrics. AI-assisted takeaways can vary and should be reviewed against the underlying evidence before the customer meeting.

Can I personalize a QBR for the customer?

Yes. Customer goals, meeting notes and the account owner’s context can guide Matik’s Narrative Agent. The account owner then reviews and edits the generated explanation, recommendations and presentation to fit the customer conversation.

Do CSMs need to write queries for every business review?

No. Once an admin has configured and published the template, CSMs provide the required inputs instead of writing a query for each review. Admins maintain the data connections, calculation logic and approved template.

Can I edit the generated QBR deck?

Yes. Matik can generate editable Google Slides and PowerPoint presentations. You can refine the customer narrative and next steps in the generated file. Those edits do not change the underlying team template or automatically synchronize other generated reviews.

How much preparation time can QBR automation save?

Savings depend on the review and the team’s setup. In Matik’s published 2023 Asana story, Asana reported saving around two hours per business review and creating eight times as many business reviews per month. These are Asana’s reported results, not a guaranteed saving for every team.

Request a demo

Bring the QBR you build today.

We’ll show how your account data and approved review can become an editable presentation for the next customer meeting.

Request a demo